If you are in the market for a seo services company or just thinking of hiring one, you need to watch out for some kinds of seo services. Doing business with these companies will not lead to anything good.
1. Seo Marketing Firms that Promise Guaranteed Top Rankings
Any seasoned seo expert knows that the search engines have a set of rules and are not likely to compromise on any of them. The search engines have a preference list built into their algorithms. This basically means that some kinds of websites will naturally rank higher than any other no matter what. Websites like Wikipedia.ord, about.com, domains like .gov and .edu are always given special preferences. Every other website comes after them. Therefore, avoid any seo marketing agency that guarantees you top positions. Chances are that they will rip you off.
2. Seo Services that Use Shady Methods
While it is possible to quickly rise through the ranks and get listed in the top SERPs within a few days, chances are that your rankings will be shot to hell while google takes a crack shot at your domain, blasting and de-indexing your website. Therefore, seo services that mention methods like link farms, spam blogging, web 2.0 spamming are using what is known in the industry as black hat methods. Avoid these like a plague unless you don’t mind the consequences.
To be very sure and avoid the dire consequences, always ask them to clearly state what methods will be used for your website’s optimization.
